Morgan Stanley approached us at Courageous Studios to create a campaign designed to challenge the gender disparity in STEM and meaningfully elevate women in the field.

As Film Director and Co–Creative Director, we conceived and executed every aspect of CREATING SPACE—an integrated campaign that reimagined who space is designed for and who gets to help build its future.

I co-led the campaign end-to-end, including:

• Conducting deep research into spacesuit design and aerospace innovation.

• Conceiving the use of James Webb Space Telescope imagery as a key creative device, transforming a breakthrough scientific moment into an immersive public experience.

• Collaborating with women aerospace engineers and astronauts to develop a conceptual inclusive spacesuit.

• Producing and overseeing the fabrication of a large-scale interactive installation in Times Square.

• Directing the hero film and shaping the campaign’s creative vision across all platforms.

AWARDS:

Digiday: Best Experiential Campaign
Digiday: Best Partnership
Webby Award: Best Advertising, Media & P.R./DEI