For IKEA’s 40th Anniversary in the U.S., I worked as Co–Creative Director and Director on a campaign to celebrate how the brand has shaped the last four decades of American design.

Conceptually, we returned to the iconic vintage IKEA catalogs as our source material to reimagine a modern twist on four different eras: a 1980s living room, a 1990s dining room, a 2000s home office, and a 2010s bedroom.